About Jill and Jack Kids

Think kids should have options beyond pink and blue? We do too!

Jill and Jack Kids designs kids' clothing that inspires the next generation of leaders to think beyond pink and blue. We offer playtime-worthy clothes that change the messages we're sending to kids. Jill and Jack Kids clothes come in a wide variety of styles for kids and adults, in fun, bright colours that are easy to love!

The clothing options that are available to kids in mainstream retail stores are so limited, and so stereotypical, that it's time for a change.

We need more girls who know that they can solve tough, real world problems, and more boys who are interested in collaboration, not just competition. To get there, we need to change the messages that we are sending to kids. More and better clothing options are just the beginning.

Unlike when you shop in the boys' section for your daughter (and we know that many of you do!), at Jill and Jack Kids you won't find oversized shirts with stereotypically boyish themes. Instead, we focus on designs that encourage a variety of interests including STEM (science, technology, engineering and math), nature and the outdoors. Our clothes promote gender equality, and help to prevent bullying by eliminating harmful gender stereotypes.

If you feel strongly about changing the messages that we send to kids, we invite you to tell your friends about Jill and Jack Kids.

Share Tweet

You can also subscribe to our newsletter to stay up-to-date with our progress, or join us on Facebook, Twitter and Pinterest.