Jill and Jack Kids is a new kids' clothing company that's waging war on gender stereotypes.

Quick Facts about Jill and Jack Kids

T.Rex t-shirt

Kickstarter Campaign May 19 - June 5, 2014

For more information or to set up an interview with the founder, email us at

About Jill and Jack Kids

Jill and Jack Kids is a new clothing company that's out to inspire the next generation of leaders to think beyond pink and blue. We make playtime-worthy clothes in fun, bright colours with designs that change the messages we're sending to kids. Jill and Jack Kids' clothes show kids that their options in life aren't colour coded.

Statistics show that women continue to be under-represented in areas such as engineering (23%), trades (1.5%), and management (37%), whereas men are under-represented in teaching (34%), nursing (13%), and clerical positions (24%). [Statistics Canada] This is partly because kids begin to learn from a very young age that some interests are for girls, and others are for boys.

"The clothes that kids wear influence their sense of self, what grown-ups talk to them about, and what interests they see as open to them. We're all about offering kids a variety of choices (not just a pink aisle and a blue aisle), and letting them find their own paths."
- Jenn, Founder of Jill and Jack Kids

To help show kids the full range of options that are open to them, Jill and Jack Kids is publishing a series of interviews with men and women who work in gender non-traditional careers to help show kids a full range of options in life.

At Jill and Jack Kids there's no boys' department or girls' department, just awesome clothes for awesome kids. You can like Jill and Jack Kids on Facebook, and follow us on Twitter.

Jenn Nielson, founder of Jill and Jack Kids

About the Founder, Jenn Neilson

Jenn is the the driving force behind Jill and Jack Kids. She studied philosophy for many years (UBC 2003/06; UT Austin, 2011), and is passionate about gender equality. Jenn is also a graphic artist, and designed the graphics for the shirts herself, taking inspiration from her niece and daughter and their budding interests. Find out about the inspiration for Jill and Jack Kids

Why Parents are Excited

"I'm proud to have a strong, smart, adventurous daughter - your T. rex shirt is absolutely perfect for her - it's bright, bold and thought-provoking. I believe the world will be a better place when we can all tune in to our inner T.rex now and again!" - Heather

"What excites me about Jill and Jack kids is the intent and thought behind the shirts. I love the idea of my daughter or nephews wearing clothes that are positive and thought provoking." - Alicia

Quotes from Kids Who've Tried Them On

"I like the daddy owl and baby owl shirt best." - Ben, age 3

"Usually boys like T.rexes, but half of them are girls. [I like the 'curious' shirt because] sometimes girls are curious, and sometimes boys are curious, and I kind of like that." - William, age 8

Quotes About Our First Shirts

"Love that they are gender neutral. Amazing fabric! Locally made! Win, win, win!" "The cotton is unbelievably soft. So much nicer than the fabrics used by major retailers. The fit was very nice. Not boxy like many children's t-shirts." - Carolyn (Mom to Ben, age 3)

"The shirts were such wonderful colours, great for kids to wear. When my niece is running, rolling and crawling she needs something with quality that's durable and comfortable, which Jill and Jack Kids will get." - Marijka (Aunt to Rowan, age 3)

Logos & High-Resolution Photos

Contact Information

Media Coverage

Jill and Jack Kids media features

News Media:

Global News - #ClothesWithoutLimits aims to empower children, break free of gender stereotypes (Sept 1, 2015)
Upworthy - Tired of stereotypical girls' clothes, these women did something about it - then banded together (Aug 27, 2015)
Women in the World @ NYT - #ClothesWithoutLimits promotes gender-defying clothing options for girls (Aug 27, 2015) - #ClothesWithoutLimits: Fed-up moms create their own clothing for girls (Aug 26, 2015)
Io Donna - Moda e bambine: basta con gli stereotipi! (Fashion and girls: enough with the stereotypes!) (May 14, 2015)
The Huffington Post - 12 Brilliant Kids' Clothing LIkes that say No to Gender Stereotypes (April 7, 2015)
Chicago Now - Fabulous Gender-Positive Gifts for Girls and Boys (Dec 11, 2014)
The Globe and Mail - Designer Goes Beyond Pink and Blue with Gender Neutral Clothing (June 5, 2014)
The Huffington Post - Keep Gender Stereotypes Out of Raising Kids (June 4, 2014)
The Ubyssey - UBC Alumn Kickstarter Gender Neutral Clothing Line for Kids (June 4, 3014)
PolicyMic - 30 Photos That Challenge the Harmful Stereotypes Toy Companies Sell You (April 16, 2014)


Jill & Jack Kids - Breaking Gender Stereotypes One Dino Tee at a Time - Made by Meggs
Jill and Jack Go To The Market - BabyStylista (April 15, 2015)
Modest Mavens Stamp of Approval - Binkies and Briefcases (Jan 28, 2015)


CFUV Victoria - Women on Air - Interview with Jenn Neilson (June 10, 2014)
CKNW Vancouver - The Weekend Morning News with Jill Bennett - Raising Kids Without Gender Stereotypes (June 7, 2014)
ReThink Pink Podcast - Awkward Icebreakers - Featured Interview with Jenn Neilson Interview starts at 13:26 (May 30, 2014)


Hello Flo - Parents Wanting a Change Start the #ClothesWithoutLimits Campaign (Aug 28, 2015)
The Pampered Baby - Made in Canada Back to School Fashion for Kiddos (Aug 21, 2015)
Dad Goes Round - Clothes Without Limits (Aug 17, 2015)
Let Toys Be Toys - The Gender Police: A Diary (July 10, 2015)
The Pampered Baby - 2014 Holiday Gift Guide (Nov 21, 2014)
Tiny Brushstrokes - Portraits of Home Made (Oct 20, 2014)
Solo Mama Life - "It's so fast, Peter" (Sept 5, 2014)
Shopify Success Stories - Jill and Jack Kids (July 16, 2014)
Bitch Media - Capitalism Hates a Hand-Me-Down (July 11, 2014)
Hello Flo - We are loving the new brand Jill and Jack Kids (June 11, 2014)
Budding Biologist - Gender-Neutral Clothing for Little Scientists (June 5, 2014)
Achilles Effect - Kids' Clothes: Drowning in Pink and Blue (June 3, 2014)
Multi-Testing Mommy - Thoughts on Raising Children and Gender Stereotypes in Clothing (June 3, 2014)
Fifty Seven - Top 3 Ways to Save Money & the Environment While Dressing Your Kids (June 1, 2014)
Red Wine and Apple Sauce - An new kids' clothing line goes "beyond pink and blue" (May 29, 2014)
The Trendy Techie - Half of the T.rexes Were Girls (May 28, 2014)
Yuppies with a Chicken Wish - Letting Kids Be Kids (May 23, 2014)
Yo Mama - Jill and Jack Kids (May 22, 2014)
Three Bee Doulas Blog - Spring Shoutout Week Feature (May 20, 2014)
Sandpaper Blues - Half of All T.rexes Were Girls (May 19, 2014)
Curiosity Crossroads - Pink and Blue and Other Colours Too (May 19, 2014)
Mommy Connections - Kids' Clothes That Go Beyond Pink and Blue (May 19, 2014)
The Pampered Baby - Gender Neutral Fashion: Jill and Jack Kids (May 18, 2014)

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